Summary: Community Call #4 (Fresh Outlook & TGE Strategy)

The YieldBricks team has once again demonstrated its complete commitment to the community, striving to make the most of the current situation through a series of calls over the past few days. We have repeatedly shown that a transparent and open approach with our supporters only makes us better, and we will always maintain this approach and listen to everyone.
This time was no different; we gained a closer insight into various opinions and perspectives, including critical feedback, which is certainly valuable for assessing different scenarios and planning the next steps. We would like to once again thank our esteemed audience and every individual who is with us on this promising journey…

At the beginning of this call, we briefly touched on all the achievements and milestones reached in the past summer weeks and briefly mentioned upcoming upgrades that are still in progress. Looking ahead to a separate article on this topic with additional details that will be released shortly thereafter, we will only highlight a few key points here…

EthCC Brussels update — we reached several critical agreements and established connections of exceptional importance.

Two victories in pitch competitions — a reaffirmation of the concept at a high level.

Remarkable progress in the advisory sector — several agreements in progress, two very inspiring already concluded.

Liquidity structure upgrade — significant strides made towards securing up to $20 million in additional liquidity.

New DeFi dimensions — enhanced the concept with invaluable upgrades and additional functionalities with top DeFi players.

Business model and token economics — refined revenue models and long-term token structure after several weeks of analysis.

Increased deal sourcing capabilities — ensuring better opportunities on the platform and accelerating global market expansion.

Marketing improvements — optimized current activities and addressed some negative experiences, preparing an exceptional GTM plan for effective and wider market entry.

Refined funding strategy — adapted the strategy based on major upgrades, with the vision of securing a top-tier lead investor.

Reconstruction and renewal of all materials — all aforementioned advancements required a complete overhaul of our presentation at all levels, and we are gradually releasing refined materials and documentation.

Feel free to check our refreshed website

After a brief Q&A session, we delved into the main topic of this call: the strategy regarding the project launch.

We first addressed some misconceptions circulating in the community about market conditions. We firmly reject any speculation in this direction and have also highlighted significant pressure from certain partners, which we are currently managing. Aggressive proposals have come from multiple sources suggesting postponing the launch to November or later, but we publicly rejected this possibility, especially because we do not want to fall into the trap of timing the market.

We have been here for over three years and are not looking for perfect conditions or trying to force a “hype”. We are building sincerely and passionately through a challenging period, having been pioneers in this field, and we are committed to doing what is best for the project and its supporters.

Indeed, the market conditions in August were not ideal, but we have faced even tougher situations in the past. Our goal is to find the most optimal path, not to chase perfect conditions. We must be reasonable and objective, taking every warning seriously and analyzing it thoroughly. As mentioned before, some milestones were not achieved within the expected timeline, and some of these can play a crucial role in a successful launch. For these reasons, we have identified certain risk factors that we wanted to openly present before making any (premature) decisions that could cause irreparable damage.

Our approach has always been thorough, analytical, and strategic, and we believe that most of the community recognizes and values this. Therefore, we will outline the key reasons with solutions for why we are in this situation:

1.) Funding
One of the significant milestones not achieved is completing our presale. However, the issue does not lie in unsuccessful pitching. Most responses were extremely positive, but transitioning to a strategically adjusted approach with top-tier VCs required more time than anticipated. Part of the reason is on our side, as we aimed to be in the best possible position (with upgraded materials), but the proverbial summer silence on the investors’ side also played a role. We expected a quicker response from some “soft-committed” representatives, which would have expedited the process. Unfortunately, macroeconomic and political conditions also negatively affected this part, leading to delays despite positive developments.

2.) Launchpads
Unfortunately, this point is often closely related to the first, leading to similar outcomes in this area. Especially due to the focus on top lead investors, we believed in leveraging the most recognized launchpads, which is why we persisted in this direction and closely monitored our main targets. Not only did their responsiveness during the summer reach a minimum, but their activities also practically ceased. We observed that in the past 8–10 weeks, almost no launchpad initiated any projects. Even some lower-ranked ones faced poor results, with successful launches being rare, which is unacceptable.

From past experience, we know and believe that this will soon shift to the opposite extreme when major players become active again, and we see positive trends in this area. In the last week, we have seen some announcements, and we are in contact with these teams, enabling us to react promptly.

3.) Crypto Events Overlap
In early September, several important events will take place, presenting excellent opportunities for rapid progress in various areas, and we believe that participation would be highly beneficial for the project. Two noteworthy events are AIBC in Budapest, where we have been invited as speakers, and Token2049 in Singapore, where all the leading figures in the world will gather, and we expect numerous opportunities.

The first of these will occur in the first week of the month, and by around the 10th, we should be traveling to Asia, which would mean the physical absence of both founders during a crucial phase of the project launch. For events of this nature, the presence of founders is expected; otherwise, the likelihood of significant success is considerably lower.

While it is possible to execute the initial plan under these circumstances, it is far from optimal and poses certain concerns within the team.

4.) Liquidity Upgrade Agreement
As mentioned, we are in serious and promising negotiations to secure additional liquidity of up to $20 million. At this early stage, we did not anticipate this, but it would represent a significant upgrade to an already well-developed model, so we are willing to “sacrifice” additional time and energy to leverage its full potential.

Everyone can imagine the impact of an additional $20 million for expanding the portfolio in the early stage compared to the originally planned $1.5 million; the weight of this step is immense. One certainty is that completing this within a week is not realistic. It is difficult to determine the exact time required for concluding the agreement, but an additional 20–30 days gives us enough hope that we want to achieve this before the launch.

There are no guarantees here, and it seemed like science fiction to think about it recently, but things have changed, and given the impact, it is worth giving our all.

5.) Marketing Delay
Most of the marketing has been executed at the desired level, but we have also encountered several negative experiences. We take responsibility here and are aware of certain weaknesses. Our goal was to add an experienced CMO who could elevate management and monitoring to a higher level, but we have not yet found a suitable candidate.

In some cases, we were also misled, as marketing in this world is a very specialized field that we somewhat understand, but it requires much more engagement. Some issues have already been addressed, and others are still being optimized. However, substantial changes in a positive direction are expected. We particularly highlight the development of a bot (tap-to-earn model), which was crucial at this stage for rapidly acquiring the desired number of genuine users. We overpaid for this with a “fast-lane” delivery promise, and the agreed deadline (late June) was never met. Despite constant reminders, we still do not have a fully functional solution, and this delay has significantly impacted other planned activities.

Nevertheless, we have managed to nearly double our community in the recent period, even with a limited plan, but lost time cannot be recovered.

6.) Portfolio Acquisition Process
Due to the slowdown in funding and related aspects, we are also delayed in the portfolio acquisition process, where the first phase should have been completed already. Our active sourcing process allows for very rapid reactions, with weekly deal flow in tens of millions, but the process still requires time and administration.

In theory, even if we send funds for purchase today, we cannot open vaults with the corresponding assets the next day. Depending on the case, it can take a few days or even weeks. This raises concerns about ensuring all processes are completed on time, even if we complete the presale today. This is an unenviable position, but we believe that a bit of extra time would significantly contribute to optimized execution in the early phase.

7.) Legal Processes (Documentation)
Anyone who has followed the development and progress of YieldBricks understands the extensive work done on improvements and refining the protocol over the past months. Practically every week, we have upgraded some part, and due to legal specifics, we must also legally support each upgrade accordingly.

Due to this openness to improvements, we have not finalized some legal documents but are gradually upgrading them for the best possible implementation from the start. However, we also made a mistake by not anticipating the summer break of most law firms worldwide, including our esteemed partners. Consequently, we encountered the absence or unavailability of key partners at the time of our readiness, causing unavoidable delays in finalizing certain legal documentation.

The situation is not critical or unmanageable, but with all other factors combined, it can become somewhat chaotic, which is not something we desire. Sensitive topics should be handled with the appropriate attention and additional caution, so some extra time would come very handy.

Conslusion

To summarize the key factors that have led us to consider the possibility of postponing the launch despite our full commitment to following the original plan, it has not been easy to even entertain such an idea.

However, after careful consideration, analysis of all factors, and a reasonable approach, it seemed increasingly sensible. As stated, we have already firmly rejected any notion of a long-term delay, but we assessed that the risk-reward ratio strongly leans towards an unfavorable direction.

The team’s evaluation was that an additional 3–4 weeks could significantly contribute to meeting delayed milestones, but anything beyond this would likely have minimal impact and might even introduce negative factors on the other side. Key among these are the mass delays of all projects targeting the same period, and we believe that despite the potential for a substantial liquidity improvement in the market, other challenges will arise, such as securing sufficient liquidity piece, project visibility amidst the clutter, marketing exposure, and so on.

Given all this, we have determined that our absolute deadline for the launch is the last week of September, with a potential, though unlikely, extension to the first week of October (up to the 5th) if adjustments are needed for any significant listing. There will be no “second chances” in this case, and we are striving for independence from external factors.

Therefore, we will prepare a clear “multi-way” strategic plan that provides predefined solutions in case we fail to meet any milestones. While we continue to pursue Plan A with optimized and focused energy, we have a backup Plan B that will be triggered on specific dates.

For a clearer picture, this might mean in practice:

a) If we do not complete 30% of the remaining presale by September 10, we will switch to Plan B.
b) If we do not secure final dates with launchpads by September 15, we will switch to Plan B.
c) If we do not secure all funds for the desired portfolio by September 18, we will follow adjusted solutions (liquidity pool).

These are just illustrative examples to better understand how we intend to approach the final phase. After assessing various options, this solution appeared to be the most sensible. As previously mentioned, we have now completed key team meetings on Thursday and Saturday, so we already have much more data and information around which Plan B will be built.

We need about 48–72 hours to summarize all findings and prepare everything to a sufficient level for public presentation. Therefore, we plan to schedule the next community call for Tuesday or Wednesday, with the exact time, date, and format to be announced shortly on our Telegram channel.

Thank you for your attention and any additional feedback. We look forward to the next steps and your continued support!